Camera Solutions has taken the lead in the Las Vegas production community, now offering top of the line equipment once only available in the New York or Los Angeles markets. The 1080i HD format is twice the resolution and quality of digiBeta and three times the resolution of standard beta SP. The versatility of the format also allows for a multitude of uses. The cameras themselves can be modified for light ENG projects or seamlessly adapted to full CINE mode. This often results in production time being cut in half without sacrificing quality.

There are many questions surrounding acquisition in HD. The two most common types of High Definition are 1080i, spearheaded by Sony and 720p, adopted by Panasonic. As time has gone on broadcasters have shown a substantial preference for 1080i. 720p is largely viewed as little more than 'medium-definition', offering too little to justify the new infrastructure its introduction would require. And although 1080i-capable displays are currently only in limited production but will be very soon be as commonplace, hastened to market by the imminent introduction of HD-DVD.

So what does this mean to today's producer? Staying one step ahead of the competition is vital in the entertainment industry, and nothing pleases a client more then knowing that his product is being captured and broadcast at the highest quality available. Camera Solutions offers this quality at rental costs comparable to "old fashioned" standard definition.